Mission
“To provide financial choice through innovation”
Vision
“BNB in every Bhutanese pocket”
Values
DELIGHT
Discipline
In practice,
thought and action
Entrepreneurship
Through idea, meritocracy, recognition and empowerment
Learning
By improving
continuously and failing well
Integrity
Through fairness and transparency in our actions
Grit
Through passion and resilience in adversity
Humility
In the way we interact and deliver service
Teamwork
Through individual respect underpinned by a united purpose.
Strategy
“Focused Differentiation”